When national research needs future investors, we matched Thailand's science agency with the right finance creator to deliver the message to the right audience
Behind OUJIA CREATIVE HOUSE’s first mission as NSTDA’s influencer marketing partner, from audience analysis and creator selection to content accuracy control before every clip goes live
When a National Science Agency Steps into the Influencer Era
2026 marks a turning point for NSTDA (National Science and Technology Development Agency) as Thailand’s leading research organization embraces influencer marketing to bring its projects and research to the public. As their influencer marketing agency in Thailand, OUJIA CREATIVE HOUSE was entrusted with the full scope of this mission, from sourcing the right influencers for each project to verifying content accuracy before delivery to NSTDA’s working team.
The First Challenge: NAC 2026
Our first assignment was promoting NAC 2026, the 21st NSTDA Annual Conference held April 24-28, 2026 at Thailand Science Park, featuring over 100 research exhibitions and technologies ready for commercialization. The real question was not how to reach the most people, but how to reach the right ones.
The Insight: Research Doesn’t Just Need Viewers. It Needs Investors.
Instead of asking “which influencer is the most popular,” we asked “who does this research actually need?” The answer was clear. Much of the innovation showcased at NAC 2026 is ready to become real businesses, and what it needs most is the attention of future investors. That’s why we proposed ‘Tanglak’, a finance and investment content creator whose audience is already actively seeking investment opportunities. Precision matching between message and messenger is the heart of influencer marketing that delivers real results.
Phase One: Building Anticipation at the Press Conference
The campaign began before the event itself. Ahead of NAC 2026, NSTDA held an official press conference, and we activated Tanglak from that very first moment with a photo post on Facebook inviting his audience to the upcoming event. Using the same trusted voice from day one built familiarity and anticipation, so that by the time the main content arrived, his followers already knew NAC 2026 was something worth their attention.
Phase Two: Beyond Sourcing, Guardians of Accuracy
When content involves national scientific research, accuracy is non-negotiable. Our team reviewed every detail of each clip, from factual correctness to brand direction, before handing it to NSTDA’s working team, ensuring every second published was engaging, accessible, and credible all at once.
This project proves that influencer marketing isn’t about view counts. It’s the craft of pairing the right messenger with a message that matters, and it’s exactly what we do as an influencer marketing agency in Thailand, one precise match at a time.
