De NINE

Turning subtle strengths into a brand with presence — one that doesn’t just speak louder, but speaks to the heart of every homebuyer.

Through competitive research of nearby housing projects in a similar price range, we saw De NINE as a new player entering a market dominated by giants like AP City, Supalai, and Sansiri.

What made De NINE stand out wasn’t the advertising budget — it was the house itself. Over 100 thoughtful features were built into the design — details that often go unnoticed, but truly matter to homeowners.

To bring those strengths forward, we created a new media campaign using P.O.P. signage throughout the show house — helping explain each feature, corner by corner, without needing a sales rep to guide the tour.

“When buyers visit, they bring more than just curiosity — they bring family, questions, and attention to every detail. So we made sure the house could speak for itself.”

After implementation, the client reported clear improvements. Visitors saw the thoughtfulness behind the design. They understood that De NINE wasn’t just another house — it was a project built with intention.

Semi-Detached Homes – De NINE

The brief: design a citywide billboard campaign to introduce De NINE’s new semi-detached homes — a housing solution that trims building costs by reducing side wall space, while offering full ownership at a friendlier price point.

We approached this not as a compromise, but as a conscious choice. Instead of focusing on “what’s less,” we turned attention to “what’s more” — the life buyers could afford to grow into.

We targeted first-home seekers: newlyweds, growing families, soon-to-be parents.

From there, we crafted a key message rooted in personal insight:

“A house that cuts the non-essential, so you can invest more in what really matters.”

The billboard design featured a visual split: on one side, a semi-detached house; on the other, illustrated life goals — from music lessons, to a child’s graduation, to travel abroad.

A playful scissor-and-dotted-line motif tied it all together, reinforcing the idea of smart, intentional choices that create space — not just in layout, but in life.

We also took care of De NINE’s digital presence — curating content across every key online platform.