หมดสงสัย กับพระที่สงสัย
In the world of Thai amulets, “Doubt” is the greatest barrier. Is it authentic? Who can verify it? Phra Khrueang San Khwan sought to bridge this gap with SK CHECK, a mini-app designed to make professional-level authentication accessible to everyone. OUJIA’s mission was to launch this platform as a trusted, everyday companion for the modern amulet collector.
1. Compelling Storytelling (4-Part Ad Series): We developed four distinct films tackling the “Anatomy of Doubt” across various scenarios:
The Hidden Box: Rediscovering forgotten family treasures.
Testing the Amulet: A humorous yet thought-provoking take on the power of authenticity.
Ghost Logic: A viral-style comedy where even ghosts question the authenticity of an amulet.
Divine Help: A touching story about family legacy and the true value of an heirloom.
2. Brand Identity & Product Design: Our work began at the core. OUJIA managed the Logo Design and the entire UI/UX Design of the app, ensuring that the user experience was intuitive, modern, and radiated credibility.
3. Social Content & AI Innovation: To maintain a strong online presence, we utilized AI-generated footage and imagery for high-profile promotions like the Ratchaburi Amulet Contest. We produced diverse social content, including viral music videos and interactive “Photo Hunts,” making amulet culture feel fresh and engaging for a new generation.
4. PR & Influence Management: We spearheaded the PR strategy for Arjan Oat Bang Phae, the lead expert. By securing interviews on top-tier TV programs and media outlets, we established him as the credible face of the tech-driven amulet era.
5. Experiential Events: We launched the “San Khwan: Fighting the Economy” nationwide tour—an event where locals could sell their amulets to gain liquidity during tough times. This on-ground effort solidified SK CHECK’s role as a socially conscious brand that provides real economic value to every household.
The launch of SK CHECK successfully redefined the industry standard. By combining storytelling, tech design, and real-world PR, OUJIA transformed a complex traditional hobby into a modern, transparent, and accessible digital experience for everyone.
